SEO Content Writing

Web Copywriting & Content Development

How can you always improve your search rankings, while drawing potential customers and making them interested in what you have to offer?

Having useful writing on your website, and always updating it and adding to it, can be the factor that takes your website to the top of the search rankings and keeps it there.

At Enversa, we work with lawyers, contractors, medical doctors, local business and other service providers to understand what they offer and to write web content that boosts search engine rankings and sales.

Present an Attractive Image to Consumers

Done properly, your site content can be a resource that interests people in what you have to offer while giving them confidence in your expertise. By using the correct keywords (but very judiciously), good website copywriting makes you visible to people who are using search engines to find out about the field you practice.

For instance, if an individual looks up "DUI" followed by a city, they may have been arrested for DUI and could use the benefit of a lawyer. A great article on DUI law can rank at the top of search results and will draw that potential customer into your website.

Keep Your Audience in Mind

Of course, effective website copy goes beyond using keywords (and it certainly isn't "writing for Google"). To boost your website conversions, your site's writing must be compelling and informative or entertaining. For instance, having useful explanations of different roofing tiles and their benefits and drawbacks can be the component that differentiates your website from many other, similar sites.

In other words, the best web writing draws people into your site because it provides genuine value, and it helps your sales by keeping your website visitors engaged and informed.

Web Content Writing Service

Enversa offers top-notch SEO copywriting. While we love good graphics, videos, animations and other website features, we also know the importance of the written word and offer well-researched articles for your website.

Not only do we recommend having good copywriting on your website, but we think it's important that business websites include detailed, relevant articles. This helps you make it to the top of search results, and can give you an edge over your competitors in search rankings.

Of course, this task can also be time-consuming, and at Enversa, we work with you to determine the appropriate topics for your website and we can do the research and writing needed to boost your website's SEO performance.

Writing for Online Audiences

Being highly experienced in web content writing, we know the secrets to good web copy, and why writing for the web should be different from writing for print.

SEO copywriting from Enversa helps you because:

• We hire experienced writers who know how to maximize your business goals.
• Our writers use search engine optimization tactics, ensuring your articles can be found by the right audience.
• We research your business and the keywords people use to find it online. Remember: people may not be using the jargon you use when they're looking for the service you offer. We help you find the most effective words to reach customers.
• Our content is always unique. We start each article from scratch. Just like you or I, Search Engine's love original, interesting content.

A Collaborative Writing Process

You should also consider submitting some of your own copywriting for your Enversa-built website. Why, you ask? Because while we have good research and writing skills, we believe you can write the best stuff when it comes to your field for several reasons.

• You know your field better than any of us. As a lawyer or medical doctor, for instance, you've earned advanced degrees in your field, and can produce copy that includes information beyond what most people can already find with a quick Google search.
• You might know some of the nuances of your field that only come with real-world experience. Maybe you can offer good tips for driveway installations or house hunting.
• Because you provided one-of-a-kind, in-depth content for your site, your site will make it higher in the search rankings.
• People will enjoy coming to your site, and will see you as an authority in your field.

If this process seems intimidating, we can work together on producing copy and we can make sure that it always helps your website.

Writing Your Own Web Content

When writing web content, it's important to always keep in mind your audience and that people tend to read less when they're on the web. Still, there are many ways to catch readers' attention and to present useful information online, such as:

• Divide your articles into small, related chunks with headlines throughout.
• Readers tend to scan through websites before reading them, and will pick out useful information based on relevant headings and other visual cues.
• Present lists of information in bullets.
• Keep your paragraphs shorts.
• Use the active voice.
• Write in simple sentences.
• Consider tables when presenting complex information.

Can search engines find your writing?

Of course, as you write your any articles for your business website, you need to ensure they are SEO friendly. The first step in that process is ensuring you use the correct keywords in your story headings and your page title.

By "correct," we mean using the words that your customers use to describe your product or service.

As for those keywords, while it's important to include them in your story, you don't need to worry about how many times you use them. In fact, if you use keywords too much in a single article, this is known as keyword stuffing and your readers won't like reading your copy and the Search rankings may be negatively affected.

So always write for humans, and keep your writing style natural.

Make it Interesting

Finally, use your expertise to write interesting material for your business website. Go that extra step beyond the 123's of your field and really think about how your website content can be different from your competitors' content.

Here are some suggestions for having your writing stand out:

• Doctors can offer useful information related to their specialty, going beyond explanations of the services they offer to make their websites an interesting resource.
• Contractors can share some of their secrets to maintaining the condition of a home, for instance. Don't worry about giving away some information: people will always need your services and you'll get their attention by providing useful information.
• Lawyers can explain in detail the ramifications of people's actions in the legal system. After they've seen the complexities of the legal system, people will understand all the better why they need your services, and they will perceive you as an expert who can watch over their interests.