Maximize Your Online Presence

Online Media - PPC, CPM, CPL

Do you want a guarantee that your company will be on the first page for targeted search? Are you looking for targeted media buys that will help you reach the right people at the right time? Enversa�s extensive background and competitive pricing in the digital media space will help you hit your target.

PPC | Results

At Enversa, we make search engine advertising cost effective and far reaching. Our Pay-Per-Click (PPC) advertising and management enables you to achieve a reliable presence on the front pages of the three major search engines.

Through a single contract, we place you on Google Adwords, Yahoo Advertising, and Microsoft adCenter (Bing). We place your small business advertisement within the search results pages when people are looking for your service.

We help businesses owners take their PPC to the next level, using our experience and research to avoid inefficient campaigns that cost more than they yield. You can eliminate search engine marketing from your daily tasks, while receiving more calls than ever through these programs.

What is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) is the term for search engine advertisement. It can provide an instant boost to your business, generating website visits and leads if the campaign is planned and implemented correctly.

However, a poorly planned PPC campaign can hurt your bottom line by forcing you to pay for clicks that don't result in sales. In order for the campaign to be successful, it must incorporate the following:

  • Use of proper keywords to target your potential customers
  • Knowledge of Google, Yahoo! and Bing advertising tools
  • Budget strategy and management to maximize the effectiveness of the campaign

Otherwise, your ads may not reach people when they are looking for the service you provide. Or, the PPC ads may lead to many site visits, but not customers, costing you tremendously.

PPC Services by Enversa

Guaranteed Front Page Placement

For this service, we do all the work for you: determining the proper keywords, implementing a campaign and managing search engine advertising accounts. Using our expertise, we can guide your campaign to year-round success.

Pay-Per-Click Management

We work with you in this case to manage your search engine advertising campaign based on budgets you set.

Dominate the Search Rankings

At Enversa, we learn about your business and develop an Internet marketing strategy that maximizes your online visibility. We bring together web and marketing specialists of many backgrounds, who can implement a multi-faceted campaign that will boost your business revenues.

In addition to our PPC, we offer search engine optimization (SEO). Through SEO, your website can appear in the "organic" search engine results, where more people click.

By incorporating different Internet marketing techniques, we can provide your business with multiple listings within search results. We have seen clients not only make the first page of search results, but fill that page with links to their own website and to content we placed on social media and other websites.

Call us at 214-785-2189 or contact us online to discuss your business needs and how your revenue can increase through a smart search engine marketing strategy.

Lead Generation:

Deliver Performance-Based Online Media Campaigns

Enversa has created services that take the risk and work out of scoping, vetting, reviewing, delivering, managing compliance, optimization and reconciliation without adding additional expense.

The Enversa Difference

Whether you need to drive trial and new customer sign-up, scale an inside sales department or build a large response rich customer database, Enversa will achieve your results. We work within your budget while meeting or exceeding your quality standards. Our turn-key solution extends across mobile, display, search and event marketing channels.

We know each vendor's capability in mobile, online media networks, media publishing platforms, exchanges, aggregators and data providers. We use two proprietary software systems to RFP client campaigns and purchase media on a reverse auction platform. This creates a competitive marketplace that drives down costs and increases ROI. Enversa employs compliance investigators to manage quality and adherence to brand guidelines and monitor your campaigns on a daily basis. Our cost per inquiry is typically 70% less than traditional media

Enversa Procurement Process

We help our clients reduce waste and overall acquisition cost as well as increase conversions through the application of proven sourcing and purchasing strategies, practices, people and technologies.

Virtual RFP/Supplier Match

We use propriety technologies, the Virtual RFP and Enversa Auction, to match campaigns with the most appropriate publishers. These competitive selection tools help drive down costs and/or increase the value of your media dollars by allowing publishers to bid to run your campaign.

Implementation/Delivery

Our years of knowledge in the performance space ensures that the delivery of campaigns is held to the highest standards possible. Based on our expertise, we have developed extensive stringent publisher agreements and out clauses that are favorable to the clients we serve.

Compliance & Reporting

Our Compliance Services Group actively mitigates brand compliance and placement risks involved with running an online marketing and direct response campaign. Continuous measurement and evaluation is necessary to identify improvement opportunities or publisher non-performance to support future purchase decisions.

Optimization

Based on various tracking mechanisms and using our secure lead management system, LinkTrust, Enversa is able to optimize in real-time to ensure that the defined campaign goals are reached. In addition, we partner with Syntryx to analyze and optimize performance-based advertising across all marketing channels.

Media Channels

Display Media

Branding and Awareness | drive traffic to website

  • CPM Media
  • Video/Rich Media
  • CPC Media
  • Facebook Text Advertising

Direct Response Acquisitions | acquire potential customers

  • Performance CPL Media
    • Form Completion, Post Data
    • Call Center Verified Data Collection
    • Live Lead Transfer

Offline Advertising

Print
Radio
TV

Services

Enversa focuses on the needs of the client. Your success is our success. To that end, we offer a myriad of services to ensure your campaign performs at its best.

Negotiation

Enversa delivers both online and traditional media placements at rates 10-15% LOWER than those of most traditional agencies, as well as reduced rates on direct response performance media. We utilize decades of media experience to achieve:

· greater reach
· better results
· a higher return on your investment

Creative Support

A team of talented professionals based in Dallas, Texas, servicing premium brands across a number of categories with deep expertise in:

· Financial
· Education
· Pharmaceutical
· Travel and Tourism
· Consumer Electronics

  • Our team is comprised of media, search, content, design and technical specialists with over 100 years of combined team agency experience
  • Approximately $10MM media dollars under management
  • Deep experience planning engagement, performance, and web 2.0 media
  • Partnerships with hundreds of websites and publishers
  • Relationships with premium research and technology partners in the industry

Creative Services

Script development, online display units, print, call-to-action scripting, billboards, television commercial production, brand platform development and research.

Creative Philosophy

  • Changes in consumer conduct demands a blend of brand and direct response strategies. Enversa believes you can build your brand and have the ROI benefits of direct response.
  • Enversa uses your brand elements and positioning to create ads that engage the user and elicit a response.
  • Results do not hinge on vague measurables, like whether or not people remember an ad or feel more (or less) inclined to engage with your business.
  • We gauge campaign results on consumer connections | either they respond, or they don't.
  • Awareness is simply a byproduct, not an end unto itself.

Lead Tracking and Management

Enversa manages data flow for all of our clients using LinkTrust, a sophisticated and secure online management system. LinkTrust allows management of unlimited affiliates, ad campaigns, creative, tracking pixels, lead validation and merchant data distribution within a single synchronized solution. All leads can be captured, filtered, validated, and ported to the client's existing consumer-tracking system.

Attorney Marketing

Reach new clients with our attorney internet marketing articles.