Why Enversa
The Many Benefits of Enversa
Enversa benefits everyone involved in the media-buying process:
Enversa differs from other media bidding tools in several significant ways.
| Other Tools |
vs. |
Enversa |
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| Circumvents agencies |
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Designed specifically for agencies |
| Agencies provide value to advertisers that no tool can replace. Strategic thinking, creative planning and personal relationships with media properties are all valuable assets that agencies bring to their clients to ensure they receive the most value for their media investment. With Enversa, agencies maintain control throughout the media-buying process. The agency simply uses Enversa software to help with the negotiation process. |
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| Remnant inventory |
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Detailed media requirements |
| Most other tools provide remnant (low quality, unspecified) media inventory. Not Enversa. Enversa allows agencies to buy media based on highly specified program requirements, just as they otherwise would. Through Enversa, advertisers get the same program specifications as they would without it. |
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| Network of properties |
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Same media properties as today |
| With Enversa, agencies and advertisers choose exactly which media properties they want to bid for their business. They can use the same properties as they would without Enversa. Other tools, by contrast, limit buyers to working with media properties that are in their system. But, not Enversa. |
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| Requires new process |
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Integrates with existing process |
| Enversa enhances rather than replaces the current media-buying process. Enversa applies only to the media negotiations phase. The rest of the media-buying process remains the same as it is today. |
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| One medium |
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All mediums |
| Although other tools typically work for only one medium, Enversa works for all types of media, including print, online, TV, outdoor and radio. |
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